The very core of marketing is getting upheaval due to the continually advancing digital front. This is the reason why digital marketing is the new face of marketing. From flyers to greeting and from events to media, every aspect of promotional tactics has found their perfect spot on the cyber pasture. Nowadays, the videography aspect of digital marketing is, in particular, raging like fire. For every successful online promotional drive, the incorporation of video in the campaign is a must. Previously, videos were a luxury and only big houses could afford them. But with the increased availability of the latest smart gadgets and swift internet connections, shooting and uploading videos have become second nature for laymen and professionals alike. Utilizing the video contents for clarifying the visibility and accelerating the traffic inflow for a website, is the most veritable action for both big corporates and ambitious startups.

• A video is more interactive and engaging than other content. On a social media portal, in under a minute you will have more time to view and share a short and crisp video log than reading and share an intriguing 500-word blog. As videos get more shares, the success of a video marketing campaign is inevitable.
• A video message could say a lot more about your endeavor than a picture or a long landing page article. In short, a signature video camping is the best way to build your brand identity.
• Videos offer better visual descriptions of your goods and services than any other media content. The customers watch the video and based on the quality of your videos, you can definitely get a raised conversion rate on your portal quite instantly.
• Vision is the most efficient form of information uptake by the human brain. It is also a fact that the retention of visually transmitted comprehension is maximum. So instructive videos are more helpful and liked by the web traffic than other modes. Video marketing campaigns are thus very fruitful as the explanations do really seep in.
• Showcasing the achievements of your firm through a compiled video stream is the best way to inspire and allure potential clients.
• It is statistically seen that websites with more videos have better client retention figures. This is because attractive short videos are far too entertaining than some hashtag posts or incomprehensive pictures. These videos not only increase traffic influx but also boost sales with improved conversion rate and diminished bounce rate.